"It has become more stressful of late. It's a waste of money, waste of time, waste of everything! You can use that much of money making another film, how much you spend on the public relations these days," Sunny said in an interaction.
He rues how promoting a film on a large scale is in "fashion".
"If you don't do it, they (people) don't know about your film. We are now stuck with this and we have to carry on with it," he added.
"Yamla Pagla Deewana 2", directed by Sangeeth Sivan, releases June 7.