Conditions apply on Parineeti-Sushant's Shudh Desi Romance

Conditions apply on Parineeti-Sushant's Shudh Desi Romance
Saturday, July 06, 2013 09:33 IST
Releasing Parineeti Chopra and Sushant Singh Rajput's next in the less expensive digital format could limit the screen count

If you reside in Bandra, chances are that to watch Parineeti Chopra and Sushant Singh Rajput's upcoming film, you may have to head elsewhere.

Sources say that Yash Raj Films is apparently planning to release Shudh Desi Romance in a digital print. Most of the films currently are being shot in the digital format but are released in analog as well.

Moolah matters
Insiders say that releasing a film in digital helps the production house save big bucks. A source says, `The process could save up to R 50 to R 70 lakh for the makers.` A source says, `The production house's move could hamper the chances of the film being shown across all cinemas.`


Taking stock
Another source from a single screen-turned-multiplex in Bandra says on conditions of anonymity, `If the studio releases the film only in digital, we won't be able to screen it. A call will be taken from our end if the print needs to be converted to analog by us. But most likely, that is not a possibility.`

Yash Raj Films remained unavailable for comment.
Varun Dhawan Unveils First Poster of 'Nain Matakka' Featuring Keerthy Suresh!

Varun Dhawan's upcoming film Baby John is already creating waves in the entertainment world. The latest buzz surrounds the highly anticipated track "Nain Matakka," and the excitement reached new heights when Varun shared the

Friday, November 22, 2024
'Agni' Trailer Unveiled: A Tribute to Firefighters' Bravery and Sacrifice!

The much-anticipated trailer for Agni, directed by National Award-winning filmmaker Rahul Dholakia, was released on Thursday, offering a gripping look into the world of firefighters, their bravery, and the sacrifices they make to protect

Friday, November 22, 2024
Sara Ali Khan Shares Fun BTS Moments from Ad Shoot, Invites Fans to Let Their Spirits Soar!

Bollywood actress Sara Ali Khan recently took to Instagram to share a delightful behind-the-scenes (BTS) glimpse from her latest advertisement shoot, revealing her cheerful mood and creative spirit. In a playful and heartwarming post, Sara shared a video

Friday, November 22, 2024
Kartik Aaryan Enjoys Quality Time with 'Sea, Sand, and Sun' at IFFI Goa!

Bollywood heartthrob Kartik Aaryan, who is currently in Goa for the prestigious International Film Festival of India (IFFI) and Filmazaar, took a moment to unwind and connect with nature. The actor shared a series of serene pictures on his Instagram, showcasing

Friday, November 22, 2024
Shehnaaz Gill Starts Shooting for Punjabi Film: A New Journey Begins!

Actress and social media sensation Shehnaaz Gill is all set to embark on a new chapter in her career, as she commences shooting for her upcoming Punjabi film. The actress shared her excitement with her fans on Instagram, marking this milestone

Friday, November 22, 2024
ADVERTISEMENT
ADVERTISEMENT