Vivek Oberoi, Lara Dutta join road safety campaign

Vivek Oberoi, Lara Dutta join road safety campaign
Thursday, September 26, 2013 11:33 IST
By Santa Banta News Network
Actors Vivek Oberoi, Lara Dutta, Kunal Kapoor and filmmaker Nagesh Kukunoor have joined a campaign to educate people about safety on Delhi and NCR roads.

The celebrities have become part of "CineArt Steer to Safety" launched by PVR Nest and leading tyre company Michelin India.

Various surveys have revealed that a distraction of a mere 1-10 seconds is all it takes for a major road accident whether it is talking on the phone while driving, drinking and driving, wrong overtaking or jumping the red light.

All four celebrities have shot for a video where they say: "I donate 10 seconds of my life to you and responsible road behaviour."

The two-minute video sensitising people on road safety was launched Tuesday in the presence of Minister of State for Human Resource Development Shashi Tharoor and French Ambassador Francois Richier.

"We are extremely happy to partner with an organization like Michelin India to create education and action on this very important issue," said Ajay Bijli, CMD, PVR Cinemas.

"As a film exhibition company, we will provide the best possible outreach to the original films that the students will make during this campaign through our 383 screens in 38 cities country wide," he added.

The campaign will partner with 100,000 students from 100 Delhi-NCR schools, youth organisations and over 30 national and international road safety federations.
Deepika Padukone joins Allu Arjun, Atlee and Sun Pictures in the biggest visual epic of Indian cinema!

A blockbuster announcement has sent the Indian film industry into a tizzy. With icon star Allu Arjun

Monday, June 09, 2025
Friendship, Dreams and Glory: Amazon MX Player drops the trailer for Gamerlog starring Darsheel Safary in a coming-of-age esports showdown!

Amazon MX Player, Amazon’s free streaming service, today announced its upcoming series Gamerlog, by

Monday, June 09, 2025
Sonam Bajwa and Chunky Pandey Celebrate the Success of Housefull 5's Bumper Opening!

Housefull 5 is creating waves across the country, winning hearts with its comic timing and receiving applause

Monday, June 09, 2025
Netizens Applaud Chitrangda Singh in Housefull 5!

Chitrangda Singh is back and this time, she is packing in laughter in the theatre. The actress, known for her

Monday, June 09, 2025
Patralekhaa Talks Career Lows, Raj's Support, and Why No One Does It Like Alia and Ranbir in Filmfare's OTT Showcase!

Patralekhaa, an actor who effortlessly combines striking style with compelling substance, opens up in a

Monday, June 09, 2025
ADVERTISEMENT
ADVERTISEMENT