Shah Rukh Khan is leaving no stones unturned in his promotion for his latest home production Asoka, including the international markets.The film has been reviewed by many of the leading mainstream British press, which have actually be quite positive about the epic.
Asoka has also got a huge promotional budget, and posters have already been plastered throughout London, including several busy tube stations!Although the majority of the public have never heard of the film yet, it is hoped to attract a much wider audience that the usual Bollywood fare, and will be released in both subtitled and non-subtitled prints.
Asoka has been hyped as the Bollywood `Crouching Dragon Hidden Tiger` although only time will tell whether it lives up to expectations.