A source in a suburban multiplex revealed, "On an average, 'Besharam' will lose 50 percent shows because of its poor performance at the box-office." Anand Vishal, Head of Operations, Fun Republic, said, " While the programming for the coming Friday is yet to be finalized, on an average Besharam is getting five to seven shows a day in a property with three to four screens. War Chhod Na Yaar will see three to four shows in a four screen multiplex."
When contacted, producer of 'War Chhod Na Yaar', Prashanth Narayan confirmed that he had been benefitted. Narayan said, "My distributor has told me about this. The promo has been accepted well and the energy is very positive. We had approximately 400 screens before but now we are getting 700 plus screens."
Meanwhile, 'Besharam's ordeal is not over yet as the film looks set to not fare well in the satellite rights market too. Though Jayantilal Gada of Pen India, the agency which procures satellite rights for Zee's entertainment channels, had signed a deal with the makers of the film, a negative clause had also been added to the contract stating that 'Besharam' may have to take a cut in its price tag if it does not cross a certain amount at the box office. Though Gada refused to give us the figure at which the film was bought, sources tell that the film was sold for Rs 45 crore.
Is Zee reconsidering its satellite deal with the producers of Besharam? Gada replied, "We will decide in the next 30 days as the film has only run for a few days now."
It may be recalled here that the satellite rights of 'Chennai Express' were sold for Rs 40 crore with a rider-which stated that if the film crosses the business-mark of Rs 138 crore, the producers of the film will get paid Rs 48 crore.
