Bunty and Babli has defined hip street style

Bunty and Babli has defined hip street style
Wednesday, July 13, 2005 13:55 IST
By Santa Banta News Network
From Veer Zara to Parineeta, the latest Bollywood hits are also driving the popular fashion trends this season.

While clothes worn by Hindi film stars have always been a rage with the masses, of late these have become much more popular, say fashion experts.

Thus you have Veer Zara suits, Bunty and Babli dresses, Parineeta blouses and Hum Tum sarees which have become popular among the fashionistas.

"Bollywood is definitely the largest fashion guider as a vast majority of public is influenced by Bollywood trends - clothes, jewellery, etc," says designer Aparna Chandra.

"Rather than introducing new designs on ramp, it makes more commercial sense to introduce them through films," she says.

A recent study by a fashion trade magazine infact says Bollywood can be a catalyst for booming Indian retail trade sector and push merchandise worth over four billion dollars in the next two years.

The report says that Bollywood has bigger draw on customers than any other medium. Each film is a brand in itself and with every new movie there is a fresh new brand of fashion and lifestyle products.

But film critic A C Tuli says "only those designs which can be worn daily by the masses become a fashion statement. Rest do not."

Tuli says in last decade or so, most of the new heroines are shown wearing skinny tops, skirts, gowns etc. They fail to become popular as they cannot be worn daily and by the middle class."

Agrees Ritu Sethi, a boutique owner, "we are getting lot of orders for Parineeta's blouses and Babli's fitted pathani shirts with contrast collars and cuffs."

Also in demand are colourful kurtis teamed with baggy, equally colourful pyjamas and cloth bags for women and fitted sleveless shirts and denims.

"Bunty and Babli has defined hip street style this season," says Sethi.

The trend of Bollywood inspiring fashion is not new, Saystuli. In the early 50s, clothing materials were named after Suraiya and Madhubala.

Nargis, the lady in white brought to fore, white sarees -both embroidered and bordered. Raj Kapoor's trousers with folded up holes and scarf in the neck remained popular for a long time. Infact, those who did not adopt this trend were called backward.

"Dev Anand popularised full sleeves top collared shirts and puffy hair, Sadhna's fringe, leg-hugging pyjamis and no side split kurtis were a rage with college girls in 60s, even though they were very uncomfortable to wear," he says.

In 70s, as the heroes shifted from trousers to bellbottoms, so did the young crowd in cities. Rajesh Khanna's guru shirts (collarless) were popular with young men.

However, he says most of these fashions last only a season or till another new hit comes.
Varun Dhawan Unveils First Poster of 'Nain Matakka' Featuring Keerthy Suresh!

Varun Dhawan's upcoming film Baby John is already creating waves in the entertainment world. The latest buzz surrounds the highly anticipated track "Nain Matakka," and the excitement reached new heights when Varun shared the

Friday, November 22, 2024
'Agni' Trailer Unveiled: A Tribute to Firefighters' Bravery and Sacrifice!

The much-anticipated trailer for Agni, directed by National Award-winning filmmaker Rahul Dholakia, was released on Thursday, offering a gripping look into the world of firefighters, their bravery, and the sacrifices they make to protect

Friday, November 22, 2024
Sara Ali Khan Shares Fun BTS Moments from Ad Shoot, Invites Fans to Let Their Spirits Soar!

Bollywood actress Sara Ali Khan recently took to Instagram to share a delightful behind-the-scenes (BTS) glimpse from her latest advertisement shoot, revealing her cheerful mood and creative spirit. In a playful and heartwarming post, Sara shared a video

Friday, November 22, 2024
Kartik Aaryan Enjoys Quality Time with 'Sea, Sand, and Sun' at IFFI Goa!

Bollywood heartthrob Kartik Aaryan, who is currently in Goa for the prestigious International Film Festival of India (IFFI) and Filmazaar, took a moment to unwind and connect with nature. The actor shared a series of serene pictures on his Instagram, showcasing

Friday, November 22, 2024
Shehnaaz Gill Starts Shooting for Punjabi Film: A New Journey Begins!

Actress and social media sensation Shehnaaz Gill is all set to embark on a new chapter in her career, as she commences shooting for her upcoming Punjabi film. The actress shared her excitement with her fans on Instagram, marking this milestone

Friday, November 22, 2024
ADVERTISEMENT
ADVERTISEMENT