Aamir Khan has embarrassed Shah Rukh Khan with his comments saying that whatever colour God has given us should be accepted. Super star Shah Rukh Khan endorses a fairness cream for men in advertisements on TV channels.

When asked Aamir about the importance of fairness, Mr. Perfectionist said, "I feel whatever colour God has given us, it should be respected and we are born like this. Beauty is not about fairness," said Aamir.

On being asked whether he will endorse fairness creams, Aamir said, "I will never endorse fairness cream or any such products."

There are many celebs, who have taken oath to never endorse such products which raise issues of discrimination.