Film promotions weren't a big deal during her prime but veteran actress Dimple Kapadia seems to have taken a cue from new age actors to spread a buzz about her forthcoming film "What The Fish" innovatively.

The film releases Dec 13. Keeping in mind the film's quirky plot and its quirkier title, Dimple wanted to keep that alive on-ground. So, she has decided to remain in her look from the movie throughout its promotions.

From peculiar cotton saris to a specific glass frame on a hanging neck chain - she will wear the look wherever she makes an appearance.

Dimple also came up with the idea to take the 'fish' with her for the promotional campaigns.

Director Gurmmeet Singh says Dimple's on screen character Sudha Mishra has a "trademark style, look and obsession".

"The obsession being Mishti the fish, who plays a crucial role in the film. So after Dimpleji's suggestion, the entire team thought it was only fair if her on screen avatar was brought on ground along with the beautiful pet for promotions," Singh said in a statement.