Must say, Shah Rukh sure knows how to promote a film. After the media blitzkerg, we are now told that Shringar Films, the distributor of the film too has a unique strategy of promoting Asoka. They are reportedly all set to release character ads in newspapers.

That means that the six principal characters in the film - namely, Asoka (Shah Rukh), Kaurwaki (Kareena), Susima (Ajeeth), Devi (Hrishita Bhatt), Bheema (Danny) and Viraat (Rahul Dev) - will be featured individually one by one in the ad every day. Now if that doesn`t whet your appetite, nothing will!