The entire cast and crew of the film were present in saree and vesti, giving an authentic marriage feel to the event. Produced by Aditya Chopra on Yash Raj Films, the bilingual romantic-drama directed by debutante Gokul Krishna, has music by Dharan Kumar. The audio was launched in the presence of the cast and crew including all singers who sang in the film. And the surprise guest at the audio launch was Usha Uthup, who also sang the popular title song on stage, with all singers.