Initiated by online food ordering platform Foodpanda along with non-profit organisation Uday Foundation, the campaign encourages patrons to generously feed the lesser privileged.
Foodpanda patrons can log on to the website and make a donation to a listed food item like foodgrains, pulses, vegetable oil and biscuits. The portal will then forward the proceedings to the charitable institution, thus reaching out to many children.
"The Food for Soul campaign sensitises us towards the fact that there are many who are not even fortunate enough to get a basic square meal a day. Through this campaign, Foodpanda.in reminds us to share the joy we feel on eating great food with the less privileged,` Yami said in a statement.
The campaign backs Uday Foundation's project Santushti, which runs a free food van to serve wholesome food to families of the underprivileged patients in ICUs of government hospitals. The van also feeds children who come from distant places to Delhi hospitals for prolonged treatment.
