Bollywood star Hrithik Roshan has signed as brand ambassador for ITC's apparel brand John Players.

"I look forward to partnering with John Players. The clothes are really cool and just what today's generation looks for - vibrant colours, playful styling and very comfortable fits," Roshan said in a statement.

ITC will soon introduce a signature collection that will be crafted by the company's design team working closely with Roshan, "infusing his personal touch into the brand".

The John Players fall/winter campaign featuring Roshan is scheduled for launch in October.