Says Sajid: "It was both an honour and a challenge when Imtiaz entrusted me with the big responsibility of Highway's release. We worked with our distribution partners at UTV to give a the film an appropriate release across 800 screens with carefully selected cities and cinemas across the country."
The film, with Anil Mehta's unmatched cinematography and A.R. Rahman's unforgettable music, has created a very strong word of mouth wave in the audience all over.
"Highway was always a profitable film, made and marketed at a tight cost but what was really heartwarming was the way the audiences warmed up to the movie," adds Sajid. "We not just made a super hit film but a much loved one which will be seen and remembered with much fondness for years to come."
Says Imtiaz Ali, "Happy that the film has reached the audience. We are moved by the response and very thankful. This experience has taught us many new things."