Scripted by Manoj Tyagi, the film takes a look on the real face of corporate world through an entrepreneur's eyes played by Bips.
Revealing further about her role she says, "I was completely bowled over by the screenplay and script. However after being tagged as a sex-symbol for too long, I am now looking at an intelligent balance between the glamorous Bipasha Basu and Bipasha, the performer."
Madhur Bhandarkar also approached Aishwarya Rai for the role but couldn't cast the Bollywood queen as there was a date problem.
"She wanted us to wait as she loved the script; but we couldn't, we have to begin next month," says Bhandarkar.