Film lovers will soon have a reason to rejoice, as Sahara India Mass Communication Ltd is set to launch its next Cable and Satellite (C&S) channel.

Shantonu Aditya, CEO, Sahara One, said: "Our new channel 'Filmy' is getting ready and will be launched on Oct 25, just before Diwali. 'Filmy' will present a whole new world of Bollywood entertainment with the best movies and innovative programming, all presented in a unique and engrossing style."

The new channel will use Sahara One's strong movie library, as well as the leadership position of Sahara One Motion Pictures, which currently has more than 40 movie projects.

"We plan to put our leadership position in the Motion Pictures business and our strengths in the GEC Television arena to good use," Aditya said.