Shah Rukh Khan's latest ad campaign for beauty soap has raised many eyebrows once again. While SRK bashers are terming it as ‘the gay man's fantasy', the King Khan is hardly fazed such baseless rumours.

"When I signed the campaign there was no analysis attached in terms of sexuality. I think it's a generalization of things, because I usually don't do anything blatantly macho, so people think I am effeminate, which is OK by me," he tells.

"The people who chatter about me don't know me well. I am very positive about myself. That's what matters. I am comfortable with my inner world. The outer world will have a lot of takes on me and now, I am comfortable with even that. I don't have to prove anything to anybody," says SRK.

On his alleged cold war between Amitabh Bachchan he says, "Amitji is a gentleman and everyone knows him. He is a big star, somebody who we've grown up watching. I respect him for that. He is a friend and so is his family. Abhishek is a close friend. Jaya aunty calls Gauri and me her children."