Of late prior to the release of his film Asoka it has been noticed that the once arrogant care-a-damn Shah Rukh has been courteous, over-polite and charming to the lowly members of the fourth estate!! Gossip is doing the rounds that Shah Rukh invited members of the press with their families (!) for a special screening of the film on October 25, 2001.

Well, well, looks like SRK wants to make sure that his second home production does not flop around his ears the way the maiden venture did! And he finally does believe in the power of the press - don´t worry, Shah Rukh, they sure won´t let you down this time around!