Sachiin Joshi an actor-producer-entrepreneur has his plate full. He recently signed the telugu remake of Aashiqui 2 and has now got his hands in charity as well. Big Brother foundation is an initiative by Sachiin Joshi which aims at helping the people in the rural areas and bridging the gap between the rural and urban. The idea is to provide people in rural areas with basic necessities be it medical care, installing hand pumps, opening schools etc. One village will be picked from each area and would be aided, making it a hub for the other villages nearby.

When contacted Sachiin Joshi, he said ` I have been fortunate enough to be born and brought up in a well off family, but there are so many underprivileged people in country especially in rural India who are deprived of basic necessities. Big Brother strives to inspire and motivate people to contribute at a personal level. Big Brother hopes to make the changes at a grass root level as I strongly believe that villages are the heart of the country. We are in talks with the panchayats of various villages in Gujarat and Maharashtra to start this activity soon!`

The name Big Brother is conceptualized keeping in mind the Indian traditional values where one looks up to the elder brother after father in the family.