Masaba Gupta to bring a twist in fashion and design?

Masaba Gupta to bring a twist in fashion and design?
Wednesday, April 30, 2014 13:58 IST
By Santa Banta News Network
Young designer Masaba Gupta has been roped in by Women's International Cricket League (WICL) to bring a twist of fashion and design into women's cricket apparel.

Her design label Masaba will be associated with WICL as the official sporting apparel design partner.

`Bringing Masaba in to design women's playing and training cricket apparel seemed perfect as we were looking to create an identity through design and packaging of the sport. A partnership with this fantastic young designer seemed to complete the picture,` Shaun Martyn, director, WICL, said in a statement.

Masaba, who, at 24, was also appointed the fashion director of luxury brand Satya Paul, has emerged as one of the most promising new-age designers. She is excited about breaking new ground in fashion as far as designing for a women's cricket team is concerned.

`As a designer, integration across fields is what really gives a brand dimension, diversity and visibility. I am extremely excited about this opportunity as I love cricket and design and could not see a more perfect collaboration on the two subjects,` said the daughter of West Indies' cricket legend Vivian Richards and actress Neena Gupta.

A small panel of international players will work with Gupta to design playing and training gear that will be functional, feminine and different.

Sharing her plans of what's in store for her debut foray in sportswear, Masaba tweeted: `I will be designing the jerseys and gear for six teams for the first ever women's IPL to be held in Singapore. Our first step into sportswear."

The designer will showcase these apparel designs at major fashion shows during the course of the year. The range will include a co-branded WICL and Masaba range of sportswear, which will be available online and in selected sporting outlets around the world.
Singham Again Wins the Monday Test with estimated collection of 17-18 Crores on Day 4!

Audiences are rallying behind Singham Again, making it their top choice this week. Following an impressive weekend collection that set box office records, Singham Again shows

Tuesday, November 05, 2024
Audiences Celebrate Diwali with Singham Again as the Film Roars on Weekend!

Rohit Shetty's highly anticipated cop-drama Singham Again has made a thunderous impact at the box office. The film, led by Ajay Devgn, drew massive crowds and raked in impressive

Monday, November 04, 2024
Samantha Ruth Prabhu De-Stresses with Intense Workouts and Explores Rajasthan's Beauty!

Actress Samantha Ruth Prabhu recently showcased her de-stressing ritual with some intense fitness training, proving once again that she's as strong as she is stunning. Taking to Instagram

Monday, November 04, 2024
Kriti Sanon and Rumoured Boyfriend Kabir Bahia Spotted at Mumbai Airport: Details Inside!

Bollywood actress Kriti Sanon, who has been basking in the positive reception of her maiden production Do Patti, was recently spotted at the Mumbai airport on Sunday alongside her

Monday, November 04, 2024
Poojan Chhabra on building a strong connection with co-star Bhuvan Arora on the sets of Amazon MX Player's Fisaddi!

Amazon MX Player, Amazon's free video streaming platform, recently released the bromance drama, Fisaddi. Set in Allahabad University, the series follows the story of two

Monday, November 04, 2024
ADVERTISEMENT
ADVERTISEMENT