How Ash & Priety shake Pak !

How Ash & Priety shake Pak !
Tuesday, October 11, 2005 09:57 IST
By Santa Banta News Network
Lahoris have been fond of music for ages, but lately the "Liberty Market" in the city has turned into a famous music pit stop selling latest Bollywood numbers, with teenagers, particularly girls, buying the latest remixes of Indian film songs and shopkeepers blaring songs starring Aishwarya Rai and Priety Zinta to attract customers.

According to an article in the Daily Times, the growing love among the Lahoris for the Indian music was indeed a sad scenario for Pakistani artists, who, despite having produced amazing works over the last decade like Junoon and winning hearts of music lovers worldwide, haven't been able to woo the majority of the Lahoris away from Indian music.

Even as the city was witnessing a growing demand for Hindi film songs, the Liberty Market had turned into a haven (for Lahoris) for Bollywood music, said the article.

The article said that the music scene in Lahore was divided into and dominated by two major groups - Desi and Western. While the Desi music scene was immensely diverse and distinguished in its melodies from qawwalis intoning poetic Sufi and Urdu lyrics, to the refurbished Punjabi songs, the Western music lovers were mainly fond of listening to Coldplay, Creed, Maroon 5, Green Day, Linkin Park, Depeche Mode, Rammstein, Switchfoot, Evanescence, and others.

The ‘City of Gardens' has two main musical pit stops that necessitate a visit if one is a perceptive music enthusiast - Fortress Stadium and Liberty Market. While the latter is widely regarded as the Mecca for Desi music aficionados, the former bears the same reputation for Western music, the article said.

It further said that that music tastes of the Lahoris were witnessing a change, with a new breed of music listeners having sprung up who prefer "Pakistani pop" to Western or Desi music. According to the article, this group of listeners came into being about four-five years ago, and they attend all the concerts and shows of local pop bands.

Considering the Lahoris' love for Western, Indian and Pakistani pop music, the article said, it was a long day off when the albums of local artists would rule the music stores in places like Fortress and Liberty. With the steady onslaught of Western and Indian music flowing into the country through cable channels, Pakistani artists face quite an uphill task, but one could say that they are trying very hard and winning new audiences in Lahore everyday, it concluded.
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