The music composer-singer-turned-actor had sworn to eat ice-cream only when his film, The Xpose, became a favourite with trade anslysts, critics and audiences. Going by the five-day figure of above Rs 15 crore, a positive word-of-mouth and the low cost of the movie, Himesh is already in profits as 90 per cent revenue has come from music, satellite and video rights.
While composing the track, Ice-cream Khaungi, Himesh had promised director Ananth Narayan Mahadevan that he will not eat ice-cream till The Xpose is a hit.