Raveena is close to being considered to come on board as the official face of the channel, a reliable source told IANS.
The channel is poised to take Indian television by storm with a positive and upbeat programming mix of women-centric shows backed by progressive storytelling, highlighting the struggles and victories of women in today's world.
"SONY PAL's brand ambassador shall need to connect with their core philosophy of a positive outlook towards the different shades of life," the source said.
The name of the ambassador will be locked and unveiled soon.