Celina Jaitley has just signed a Rs 2 crore deal with Baba Products, known for its tobacco items and also intends to diversify into food products and mineral water.

Celina, of course, sees no wrong in endorsing the gutkhas and pan masalas and she is going to push the brand for the next three years.

"They were searching for some young and bubbly face and I think they found me perfect," says the girl who shifted out of Wood Street, Calcutta, to make it in Mumbai.

"They have other plans that will be revealed soon. Initially I was very sceptical about endorsing tobacco, but got interested when I found out they were extending their brand," she adds.