Over the time Emraan Hashmi has evolved as a prominent sex-icon for both men and women.

So much so that at the music promotion of Kalyug a man came rushing from the crowd and planted a kiss on Emraan Hashmi, then ran away before anyone could catch him.

But Emraan is hardly perturbed by his image and going on with his chosen work genre.

After 'Jawani Diwani' with Celina he has got himself into one more 'Jhamela'. Producer Babloo Pachisia is so happy with Emraan's performance in "Jawani Diwani' that he has offered the actor his next 'Jhamela'.

According to the sources, movie is tailor-made for Emraan - replete with double meaning dialogues and of course steamy scenes.