Interestingly Shah had introduced Rannvijay to the screen with "London Dreams" five years ago. The same film had also introduced Aditya Roy Kapoor.
Recalling those days, the producer said: "I had cast both Rannvijay and Aditya in both my films 'London Dreams' and 'Action Replay'. Aditya raced ahead to become a big star. Rannvijay, unfortunately did not do the right films and the ones that he did, didn't work at the box office."
Shah feels Rannvijay has the potential to be a major star.
"He just needs that one film...like Aditya's 'Aashiqui 2', and....bang! He will be on the way. I am working on that," he said.
Rannvijay is not only the leading man of Vipul Shah's untitled 24-episode serial for Life OK (where Rannvijay will star opposite Adaa Sharma), the veejay-turned-actor is also being prepared for a grand action entry in a feature film.