The "Jawani Diwani" chartbuster "Sine Ne Sine Ne" was actually recorded by composer duo Siddharth-Suhaas for "Kalyug". However Emraan, on whom the song is filmed, felt the song fitted the mood and situation of producer Babloo Pachisia's "Jawani Diwani" rather than "Kalyug".
Says Emraan: "I realised that the song was too funky for 'Kalyug', and so I made Babloo hear the song. He freaked out and wanted to use it for 'Jawani Diwani' instead."
Adds the elated producer: "Emmi has a good ear for music. He has got this uncanny ability to pick out winners. He instantly thought that the song would go well with my film. I trusted his vision.
"'Sine Ne Sine Ne' is a chartbuster already and I am thankful to Emmi for this."
The video, which is on air featuring Emraan, is directed by Stan Lee.
Must say be it his lip-locking traits or chartbusters, Emmi knows how to connect with his audience.