Singer-actor Ayushmann Khurrana's single Mitti Di Khushboo is being promoted like a film's song. Bhushan Kumar, who is releasing the track, will launch the track in a theatre like one does for a movie trailer launch.

The event will be followed by city tours and all-out promotions with radio trails and appearances. Bhushan feels the single is an ideal song for the festive season, when everyone returns to their homeland to celebrate with family members.