Hindi film industry's 'Badshah' Shah Rukh Khan has been roped in to lend his star power to Yepme.com -- his first association with an online fashion brand. He's excited to join the "fashion revolution".

The brand will introduce Shah Rukh as its brand ambassador through an extensive television campaign for its upcoming autumn-winter collection 2014.

"This is the first time that I am endorsing an online fashion brand and I am very excited to partner with Yepme for this," King Khan said in a statement.

"For fashion to be impactful, it has to evolve with time and maintain freshness. Yepme, with its focus on fast fashion is an extremely innovative and fashion right brand, offering the most current fashion trends. I look forward to join the fashion revolution that they have started which is taking the youth across the country by storm," he added.


Sandeep Sharma, co-founder and chief operating officer, Yepme.com, said the team is equally excited to have the superstar on board, and feels that "association will definitely help build a strong connect between the brand and his fans across the country."

"Shah Rukh commands a huge fan following across all age groups in India and abroad and his presence will drastically increase the aspirational value of Yepme," Sharma said.

Earlier this year, Yepme had signed some of the other known faces of Bollywood like Farhan Akhtar and Sonu Sood its brand ambassadors.