Now SRK to endorse online fashion brand

Now SRK to endorse online fashion brand
Thursday, October 16, 2014 13:47 IST
By Santa Banta News Network
Hindi film industry's 'Badshah' Shah Rukh Khan has been roped in to lend his star power to Yepme.com -- his first association with an online fashion brand. He's excited to join the "fashion revolution".

The brand will introduce Shah Rukh as its brand ambassador through an extensive television campaign for its upcoming autumn-winter collection 2014.

"This is the first time that I am endorsing an online fashion brand and I am very excited to partner with Yepme for this," King Khan said in a statement.

"For fashion to be impactful, it has to evolve with time and maintain freshness. Yepme, with its focus on fast fashion is an extremely innovative and fashion right brand, offering the most current fashion trends. I look forward to join the fashion revolution that they have started which is taking the youth across the country by storm," he added.


Sandeep Sharma, co-founder and chief operating officer, Yepme.com, said the team is equally excited to have the superstar on board, and feels that "association will definitely help build a strong connect between the brand and his fans across the country."

"Shah Rukh commands a huge fan following across all age groups in India and abroad and his presence will drastically increase the aspirational value of Yepme," Sharma said.

Earlier this year, Yepme had signed some of the other known faces of Bollywood like Farhan Akhtar and Sonu Sood its brand ambassadors.
Pankaj Tripathi and Aditi Rao Hydari Begin Shooting for 'Parivarik ManuRanjan' - A Promising Family Drama!

Celebrated actors Pankaj Tripathi and Aditi Rao Hydari have officially commenced filming for their

Friday, June 06, 2025
Maalik Teaser Takes Over Big Screens with Housefull 5 Theatrical Release!

The teaser for Rajkummar Rao’s Maalik has garnered an overwhelming response from the

Friday, June 06, 2025
Deepika Padukone Likely to Exit 'Kalki 2' After Stepping Away from 'Spirit'!

Bollywood icon Deepika Padukone is reportedly considering stepping down from Kalki 2, the highly

Friday, June 06, 2025
Seerat Kapoor Expresses Heartfelt Grief Over RCB Victory Parade Stampede Tragedy!

In what was supposed to be a historic moment of celebration for cricket fans, the RCB victory parade

Friday, June 06, 2025
Kareena Kapoor Praises Rajkummar Rao's 'Maalik' Teaser, says, 'Looking Amazing- Kill it!

The teaser for Rajkummar Rao’s Maalik has garnered an overwhelming response. The

Friday, June 06, 2025
ADVERTISEMENT
ADVERTISEMENT