No, the liquor baron hasn't turned actor. He's just playing muse to a character muse to a character played by Suhel Seth in an upcoming film. Madhur Bhandarkar's 'Calendar Girls' is not just about models shooting for the most-talked-about almanac but also the industrialist who bankrolls it.

Suhel will start shooting in November. Mirror has informed that Rohit Roy plays a fashion photographer modelled on Atul Kasbekar, who has shot many of Mallya's calendars.

Says a source, "Suhel and Rohit have several scenes together. The latter has already shot with the biki ni-clad heroines on the beaches of Mauritius." So far, Madhur has managed to keep the identity of his debutante actresses under wraps.

Confirming the news, Suhel said, "Yes, I start shooting on November 8. Mallya is a buddy. And I'm hoping to see some pretty women on the sets." Rohit added, "I play Atul of whom I have sweet memories as he shot the posters of my film Koi Kisise Kum Nahin."