Bollywood films that went on to set fashion trends

Bollywood films that went on to set fashion trends
Sunday, October 19, 2014 15:09 IST
Trends may come and go, but trust B-town's ethnic wear designs to leave a lasting impression

it wouldn't be wrong to say that we are more fashion conscious now than ever before. In India, it is Bollywood that sets the most impressive sartorial trends.

Indian designers' maverick approach may be finding more takers now, but when it comes to the business of fashion, nothing sells like Bollywood. This influence is more prominent when it comes to Indian ethnic/festive wear.

Undoubtedly, an ensemble sported by a celebrity in a film has a wider reach than online portals that stock designer wear or street markets.

Who can forget the salwars made popular by Rani Mukerji's character in Bunty Aur Babli? Or the chequered saris Deepika Padukone wore in Chennai Express? With Diwali around the corner, we take you through some recent instances where Bollywood actresses' onscreen attires spawned ranges of festive wear (read: saris/salwars/lehengas).


Arjun Kapoor and Alia Bhatt in 2 States

Alia Bhatt
Film: 2 States
Lowdown:
Not only did 2 States do well, but also a lot of portals made money by cashing in on a range of saris inspired by those worn by Alia Bhatt's character in the movie. From the bright yellow sari with a double zari border in hues of pink and blue to the green sari with a chequered blouse, the sari collection inspired by the film has been a big hit.

Film: Humpty Sharma Ki Dulhania

Lowdown:
Given that the film dwells on the lead actress's desire to own a Kareena Kapoor lehenga, it should not be a surprise that post this film's release, many versions of this famed red lehenga made their way on to fashion portals. Alia's status as a youth icon is also said to have boosted sales.

Kareena Kapoor

Film: Singham Returns
Lowdown:
The skirts that Kareena wears in this film are not ornate, but they fall under the ethnic chic category. Those who don't want to go OTT with their bling this Diwali can choose similar skirts from the retail market.


Parineeti Chopra (left) and Aditya Roy Kapur in Daawat-e-Ishq

Parineeti Chopra
Film: Daawat-e-Ishq
Lowdown:
This Parineeti Chopra and Aditya Roy Kapur-starrer had food as its backdrop, but the clothing didn't disappoint either, at least if the response to Parineeti's salwar kameezes and her anarkalis was anything to go by. The spunky actress's long anarkalis have been lapped up by fans with the same enthusiasm that she displayed while devouring kebabs as part of the film's promotions.

On the idiot box
Shows on the small screen are known to feed a love for bling; more often than not, its actors are seen in garish jewellery and loud makeup. But as the rich, snooty mother-in-law in the TV show, Jamai Raja, Achint Kaur wears an impressive posse of saris paired with rather interesting blouse designs. Not surprisingly, viewers have received them well.

Across the border
Much has been written about Pakistan's lawn collections, but Indian TV audiences were introduced to it only recently thanks to popular shows such as Zindagi Gulzar Hai and Yeh Shaadi Nahin Ho Sakti.

Celebrity-endorsed outfits will always get a great response. On Pernia's Pop-Up Shop, we have Celebrity Closet, a section dedicated to star appearances. With fans getting to dress up like their favourite stars, these outfits get instant popularity

- Pernia Qureshi, designer and fashion entrepreneur

Retailers have realised that Bollywood boasts of a high aspirational value. For me, imitation is the best form of flattery. That said, the world of online retail has sped things up; soon after a film releases, one can buy an outfit inspired by the lead character's attire

- Neeta Lulla, fashion designer

Rashmika Mandanna's Foodie Adventures Stir Up a Storm with Her Trainers!

Popular South Indian actress Rashmika Mandanna recently found herself in a lighthearted spot of

Saturday, April 05, 2025
Pooja Hegde Speaks Out on Typecasting in the Film Industry: It's Time to Break Stereotypes!

Actress Pooja Hegde, one of the most sought-after talents in the South Indian film industry, recently

Saturday, April 05, 2025
Kriti Sanon Reflects on Her March Moments: A Perfect Blend of Work and Wellness!

Kriti Sanon, Bollywood's beloved leading lady, recently took to Instagram to share her vibrant

Saturday, April 05, 2025
Shah Rukh Khan Leads Tributes: Manoj Kumar’s Legacy in Indian Cinema and Patriotism!

The passing of legendary actor and filmmaker Manoj Kumar has left a significant void in the Indian film

Saturday, April 05, 2025
Salman Khan Remembers Manoj Kumar: A Tribute to the Legend Behind 'Kranti'!

Bollywood mourns the loss of a cinematic icon as legendary actor and filmmaker Manoj Kumar

Saturday, April 05, 2025
ADVERTISEMENT
ADVERTISEMENT