Diwali plays dampener for Anubhav Sinha's 'Zid'

Diwali plays dampener for Anubhav Sinha's 'Zid'
Friday, October 24, 2014 12:51 IST
With the festive season drawing family audiences to theatres, exhibitors don't risk putting up risque posters of Zid

The festival of lights has put a damper on the promotions of Anubhav Sinha's Zid with exhibitors deciding to put up the film's posters only after Diwali celebrations come to an end. A source close to the production team says, "The film is about to release next month and it is necessary for us to start the promotions. We released the first standee featuring lead pair, Barbie Handa and Karanvir Sharma a couple of days ago, which was quite bold."

It is said that the second standee of the film, too, is also pretty risque, compelling exhibitors to hold it back for a few days. "They said during the festive season, a lot of families come to watch films and it wouldn't be appropriate to put up explicit posters. They conveyed this decision to the makers, who apparently agreed to it. So, the new posters will be out only after Diwali," said another source.


Exhibitor Inder Raj Kapoor confirmed the news. "Some publicity material has been returned because we found it bold and feared it could be controversial. We have spoken to the producers about it," he said.

Anubhav Sinha, co-producer of Zid, said his team was trying to draw up a strategy so that the bold content of the film did not affect the promotions. "By Monday, we will take a decision whether to go ahead with the same publicity material or not," added Sinha.
Kareena Kapoor Khan Sends Love to Rajkummar Rao's Maalik, Says 'Kill It, Guys'!

Rajkummar Rao’s Maalik has just hit the big screen and is receiving a positive response from netizens, who

Friday, July 11, 2025
Rajkummar Rao Roars in Maalik, wins the audience's hearts once again!

Rajkummar Rao’s gritty transformation in Maalik has taken social media by storm. With the film

Friday, July 11, 2025
Suniel Shetty returns, Jackie Shroff joins the chase: Amazon MX Player unveils action-packed teaser of Hunter Season 2!

It’s time for the most explosive face-off of the year! Amidst heavy anticipation, Amazon MX Player

Friday, July 11, 2025
JioHotstar Sparks announces 'The Society', a new captive reality game show hosted by Munawar Faruqui!

JioHotstar is set to launch an exciting new reality show titled The Society under the Sparks umbrella

Friday, July 11, 2025
Dhadak 2 Trailer: A Bold New Chapter in Indian Romantic Drama!

The official trailer of Dhadak 2 has finally dropped, and it’s sending shockwaves through the internet

Friday, July 11, 2025