Diwali plays dampener for Anubhav Sinha's 'Zid'

Diwali plays dampener for Anubhav Sinha's 'Zid'
Friday, October 24, 2014 12:51 IST
With the festive season drawing family audiences to theatres, exhibitors don't risk putting up risque posters of Zid

The festival of lights has put a damper on the promotions of Anubhav Sinha's Zid with exhibitors deciding to put up the film's posters only after Diwali celebrations come to an end. A source close to the production team says, "The film is about to release next month and it is necessary for us to start the promotions. We released the first standee featuring lead pair, Barbie Handa and Karanvir Sharma a couple of days ago, which was quite bold."

It is said that the second standee of the film, too, is also pretty risque, compelling exhibitors to hold it back for a few days. "They said during the festive season, a lot of families come to watch films and it wouldn't be appropriate to put up explicit posters. They conveyed this decision to the makers, who apparently agreed to it. So, the new posters will be out only after Diwali," said another source.


Exhibitor Inder Raj Kapoor confirmed the news. "Some publicity material has been returned because we found it bold and feared it could be controversial. We have spoken to the producers about it," he said.

Anubhav Sinha, co-producer of Zid, said his team was trying to draw up a strategy so that the bold content of the film did not affect the promotions. "By Monday, we will take a decision whether to go ahead with the same publicity material or not," added Sinha.
Ramayana: Part 1 Wraps Up Filming - Ranbir Kapoor Calls It His Most Important Role!

The much-awaited mythological epic Ramayana: Part 1, helmed by acclaimed director Nitesh Tiwari, has

Tuesday, July 01, 2025
Sara Ali Khan and Aditya Roy Kapur Take Mumbai Metro Ride to Promote Metro In Dino!

In a refreshing break from the usual film promotion routine, Bollywood actors Sara Ali Khan and Aditya Roy

Tuesday, July 01, 2025
Vaani Kapoor's Thrilling OTT Debut 'Mandala Murders' to Premiere on Netflix!

Netflix and Yash Raj Films (YRF) are set to release their highly anticipated crime thriller series, Mandala

Tuesday, July 01, 2025
'Four More Shots Please!' Season 4: Prime Video Confirms Final Season of the Hit Series!

Prime Video has officially announced the fourth and final season of its popular series Four More Shots

Tuesday, July 01, 2025
Tanvi The Great Trailer Receives Rave Reviews from Shah Rukh Khan and Anil Kapoor Ahead of Its Release!

The trailer for Tanvi The Great, the much-anticipated directorial project from veteran actor Anupam Kher, has

Tuesday, July 01, 2025