Actress-MP Jaya Bachchan is promoting a programme called "Greening India with Neem" on radio and TV initiated by the Neem Foundation.

In these ad films, she drops a line to Indian farmers about the concept of 'Neem Green' and persuades them to plant more Neem trees. She also enlightens them about the optimal utilisation of the plant as medicine and also as pesticides.

She sets the target for growing about 100 million trees that works out to be approximately one tree for every 50 Indians.