Worldwide Media Limited, the BBC-Times Group joint venture, has entered into a title sponsorship agreement with Elder Pharmaceuticals for the Filmfare Awards.
Elder announced it would promote FairOne, a fairness cream that the company markets, using the platform of the awards. This year's Filmfare Awards would be held on Feb 25 and telecast live.
The Filmfare Awards have a 51-year-old legacy and is touted as the oldest and most prestigious awards and entertainment show in Asia. Thirty-one awards are given every year, including two Lifetime Achievement awards.
Friday, January 13, 2006 14:31 IST
I Want To Talk Movie Review - A Bittersweet Tale of Grief, Hope, and Resilience!
'The Sabarmati Report' Review - A Riveting Tale of Media, Politics, and the Godhra Tragedy!
Kiara Advani Offers a Humorous Glimpse into Sindhi Lifestyle!
Mrunal Thakur's Transformative Pilates Journey with Namrata Purohit!
Priyanka Chopra Glows Radiantly as She 'Plays with the Sun'!
Mahavatar Narsimha directed by Ashwin Kumar and presented by Hombale Films to premiere at the prestigious Indian Panorama section at IFFI festival!
Nushrratt Bharuccha's Impressive Dedication: A Non-Stop 17-Hour Shoot and Exciting Upcoming Projects!
Farhan Akhtar Pays Heartfelt Tribute to Rezang La Heroes with '120 Bahadur'!
Shweta Tripathi on How 'Yeh Kaali Kaali Ankhein 2' Explores the Transformative Power of Love!
Punjabi Industry's Top 10 Fashion Designers
29 Years of SRK: King of Romance with his Reel Life Queens!
Meet the stunt doubles of Bollywood's famous actors!
Manoj Bajpai no match for Amitabh 
Jaya Bachchan goes green
Salman was hotter than Hrithik on Eid!
Ash, SRK move over,Gen X is here