Actor Irrfan Khan has been roped in as the new face of the upcoming campaign of IndiaMART, an online marketplace.

"It feels great to be associated with a brand which actually kick-started and triggered the dotcom wave in India, and has been helping millions of buyers fulfil their needs, whether business or personal," Irrfan said in a statement.

The new campaign aims to highlight the company's potential to fulfil the requirements of buyers across the globe and Dinesh Gulati, director of IndiaMART, feels that Irrfan was the best fit for the company.


"Irrfan's persona speaks a lot in line with these principles, and he also brings with him a certain sense of familiarity that a common man is able to connect with. Getting him on board was a natural and popular choice towards elevating the company's corporate identity," he said.