The rate at which Madhur Bhandarkar is adding celebrity names to play cameos in "Corporate", it may end up having a record number of celebrity guest appearances.

First it was ad guru Prahlad Kakkar, who was signed to make a guest appearance in a soft drink ad campaign in the film. Javed Akhtar, whose presence was specially sought in the film to present a corporate excellence award, followed.

Now, Madhur says there are many more celebrities' in the ensemble cast, who will be seen playing realistic roles in the film.

"The idea of signing celebrity names to play cameos was to give an authentic look to the film. Every person has a definite role in the film.

"As for the cameos, there's also Shweta Menon, who is playing an executive, and Payal Rohatgi will be seen in an interesting role too," says Madhur.

Besides celebrities, there is also the corporate world, which is endorsing the film in full strength.

"It is true that the corporate sector has evinced a keen interest in the film. The in-film branding that has been done in the film as part of the story is a result of this interest," he adds.