Shot in the dark: Marketing team blamed for multi-starrer film's loss

Shot in the dark: Marketing team blamed for multi-starrer film's loss
Friday, December 12, 2014 14:35 IST
A few weeks ago, a film featuring big star cast and a huge budget to boot hit the marquee. Although the remake did decent business at the box office, it is said that the production house could not recover their targetted money. Somebody had to pay the price for it and in a unique development, the marketing team of the production house was chosen for the deed.

A well-placed source reveals that before the film's release, the production team was already tense as it had exceeded the budget and the star cast had given limited time for promotions too. However, somehow, they hoped since the big names are attached to the project, they will be able to at least recover their money - if not make profit. Unfortunately though the film did fine business on papers, the makers suffered huge losses.

The film was shot at various foreign locations and since it was an action film, a lot of moolah was spent on the post-production work. A source adds, "Surprisingly the production team has blamed the in-house marketing team for not doing their job properly instead of actors or director.

In fact, it is the marketing team who had to bear the brunt. All the team has received a notice stating that their pay package will be reduced by at least 20 per cent as the film which they marketed did not do well. Some of them were way too upset with this decision but could not do anything about it.

Wonder if this incident has any precedent in Bollywood!
Yudh Ka yeh charan ab Rann aur Mann dono pe khela jaega! The Legend of Hanuman S6 premieres on JioHotstar this Hanuman Jayanti!

This Hanuman Jayanti, The Legend of Hanuman returns with its much-awaited Season 6, bringing to life

Thursday, April 03, 2025
Chhorii 2 Trailer: Nushrratt Bharuccha Faces a Terrifying Battle Against Supernatural Forces!

The highly anticipated trailer for Chhorii 2 has finally arrived, showcasing Nushrratt Bharuccha in a

Thursday, April 03, 2025
Groove to Urvashi Rautela's Electrifying 'Touch Kiya' Song from Sunny Deol's 'JAAT'!

The makers of Sunny Deol’s upcoming action-packed entertainer ‘JAAT’ have set the stage on fire with

Thursday, April 03, 2025
Varun Sharma on 'Rahu Ketu': 'Comedy is My Happy Space'!

Bollywood’s beloved comedian Varun Sharma is set to reunite with Pulkit Samrat in the upcoming film ‘Rahu

Thursday, April 03, 2025
'Aashram' starring Bobby Deol breaks all stereotypes, continues to shatter records as India's most-watch series!

Amazon MX Player’s blockbuster series Aashram has once again raised the bar, captivating over 250 million

Thursday, April 03, 2025
ADVERTISEMENT
ADVERTISEMENT