In an interview he says, " date of release of a film is just as important as the quality of the film. So everyone looks for an ideal release date. As far as I am concerned, I am still learning on what is a good time and what is not, but there are 4 holidays in a year when there is a certain spike in the collections. These dates can absorb 2-3 films. Realistically, there are only 52 weeks and thus, given the number of films we make, the chances of having a solo release might become more and more difficult. 'Dolly Ki Doli' is a fun, young film, substantially different from Neeraj Pandey's 'Baby'. It has enough commercial value for the single screens, and the aesthetics and freshness for the multiplex audience."
Also, given that December and January are great months for weddings, the film should do better in this period. Post the first weekend, Monday determines the final box-office numbers for a film, based on how the film holds on Monday. Given that Republic Day (January 26) this time is coming on a Monday, the film gets an automatic boost, improving the chances of it doing well. Had my film been the same genre as 'Baby', it would have led to a divide, but given that we are looking at only approximately 1,200 screens and 'Baby', about 2,500 screens, there is space for both to come healthily. If films of two big stars come together or if two similar films are coming together, they will eat into each other's box office, as there is only that much box office to capture, but 'Dolly Ki Doli' and 'Baby' are very different films. We have also seen in many cases that a solo release also does not guarantee a box office. Only time will tell whether coming with Baby was a good decision or not, but weighing the pros and cons, we felt we should come.
To a question he says that you should see both the films if both are good films.
"I can't shove biryani down your throat if you like chola bhatura. 'Baby' and 'Dolly Ki Doli' are very different films and you should see what you would like to. 'Dolly Ki Doli' is very fresh and entertaining."
"I did not have a film that I could have taken to Salman or any other big star. Amongst the few scripts that I heard, 'Dolly Ki Doli' got me excited despite it being a smaller film without a big star, but also that it is a woman-centric film. But I believe in mainstream cinema and even though 'Dolly Ki Doli' may not be a 'Dabangg', it has a mainstream approach. It may have taken much more effort to bring it to the silver screen, but I am pretty happy and confident about it."