Khamoshiyan's music launch will be the first of its kind launch activity in India, where Fox Star Studios and Vishesh Films have initiated a contest giving a full preview of the entire music album to a select chosen audience on the 19th Dec in Mumbai. This will be a 'underground music experience', with consumers and social media influencers.

A special preview listening of the entire album is being organized by Mahesh Bhatt with his cast of Khamoshiyan this Friday. Winners from all over the country are going to be flown down for the special preview, engaging in an one-on-one with the celebs, get first hand reactions and sample the music of the film - thereby doing an underground music launch of the film.


The winners would be encouraged to tweet about their experience and the music, thereby leveraging their clout to create buzz and conversation about the film.