See Life is Good for Abhishek!

See Life is Good for Abhishek!
Monday, February 27, 2006 15:34 IST
By Santa Banta News Network
LG Electronics India Pvt Ltd has signed Abhishek Bachchan as brand ambassador for its home appliances.The alliance is part of LG's strategy for 2006, wherein the company will be giving its home appliances division a brand new identity, youthful image and customer connect.

Girish Bapat, VP-Marketing, LGEIL, said in a statement issued, "Abhishek Bachchan is more than just an icon, while his image is sophisticated and upscale, he also projects the aura of an out of box thinker and a caring human being.

"All these images are perfectly matched with LG in the sense that LG has always been and would continue to be an innovative consumer durable brand that cares about customers and continues to develop new generation technology."

LG has signed the contract with Bachchan for a period of two years, during which the actor will endorse the entire range of home appliances of the company. LG plans to utilise this association for various communication channels such as print and television ads, outdoor, road shows and strategic events, among others."

Commenting on his association with LG Electronics as their new brand ambassador, Abhishek Bachchan said, "LG Electronics as a brand is synonymous with quality and commitment to consumers the world over. It is my pleasure and privilege to be associated with the leaders in the consumer durable industry in India, who understand the Indian consumers' need for product excellence in terms of usage, technology and innovation."

Last year Zayed Khan was signed for LG Electronics like mobile phones and DVD players.
Harshvardhan Rane and Sadia Khateeb's Stirring Chemistry Unveiled in the Motion Poster of Omung Kumar-s Romantic Drama - 'SILAA'!

Zee Studios, Blue Lotus Pictures, and Stark Entertainment in association with Innovations India officially

Monday, June 30, 2025
Paresh Rawal Confirms Return to Hera Pheri 3: Franchise Trio Reunited!

In a major update for Bollywood comedy fans, Paresh Rawal has officially confirmed his return to the

Monday, June 30, 2025
Samantha Ruth Prabhu's June Recap: Heartfelt Moments, Celebrity Friendships And Upcoming Projects!

Renowned South Indian actress Samantha Ruth Prabhu recently delighted her fans with a

Monday, June 30, 2025
BJP Supports Diljit Dosanjh Amid 'Sardaar Ji 3' Controversy, Calls Him a National Asset!

Punjabi superstar Diljit Dosanjh, known for his versatile talent as both an actor and singer, is at the center

Monday, June 30, 2025
Darsheel Safary gets candid about rediscovering himself through Gamerlog!

Amazon’s free streaming service, Amazon MX Player, is buzzing with praise for its refreshing new coming

Monday, June 30, 2025