Cricketer Yuvraj Singh and BAGFOREVER, a concept to promote the reuse of bag and prevent people from using plastic bags, have collaborated to launch 'YOUWECAN BAGFOREVER' -- a cancer awareness initiative here.

The launch that took place on Wednesday was part of the 15th edition of three-day India Fashion Forum (IFF) 2015, read a statement.

The initiative was a Cause with a Thought where Yuvraj, who battled cancer, launched it in aid of the millions who live with the disease.

The initiative addressed the issue and willingly looks forward to support and help the patients in their fight at the forum.