"The producers and the director auditioned over 1,000 actors and models but felt that the applicant did not have the X factor to star opposite me," said Poonam.
The film producer says Poonam came up with this "maginificent idea" of online hunt.
"She suggested that we look for her hero from the very microblogging site of Twitter that made her a superstar. We latched on to the idea, and Voila," said Suresh Nakum.
"Helen" will be directed by Ajit Rajpal and is produced by Sureh Nakum and Vipin Medhekar under the banner of The World Networks.
The hunt would require the contestants to make a two-minute audition video in which they are free to enact a movie scene or dialogue of their choice to the best of their ability. "Helen" will go on the floors in May and will release in August.
