Actor Randeep Hooda has signed on to star in a social thriller titled 'Yeh Laal Rang'. Set in a small town of Haryana, the film will deal with the topical and hitherto unexplored issue of blood theft and blood mafia.

The movie, to be directed by Syed Ahman Afzal of 'Youngistan' fame and produced by Krian Media, will go on floors in July this year.

"Randeep loved the story when he heard it," said the director.

"Randeep is one of the finest actors we have in the business and has always created a lasting impression of the characters he has portrayed. The audience and the film trade recognise him as a complete actor. We are thrilled to be working with someone of his high calibre," said Raj Malik, SVP-Film Production and Distribution, Krian Media.