CEO of EveryMedia Technologies Pvt. Ltd., Mr. Gautam B. Thakker said "We are very happy with the recognition our work has received for Queen. Being a film with a strong story line, the idea of our campaign was to engage audience in an online dialogue and build a community of followers through entertaining and relevant methods.
Viacom has a very astute marketing team that is pushing boundaries on digital platforms for movie marketing. We were amazed at the support and freedom that was given to us for this campaign."
The digital campaign carried forward the soul and essence of the film ensuring that the audience did not just associate with the character of Rani, but fell in love with the story too. Continuous and multiple online activities like contests, dialogues and hashtags documented the lead character & the film's journey, interactive music launches and many more; gained popularity.
With the team's creativity, innovation, design and analytics, the movie succeeded in garnering huge following across online platforms and with impactful communication on Facebook, twitter, YouTube and strategic news portals.
