Solid Start Followed by a Controlled Drop
Ek Deewane Ki Deewaniyat made an impressive debut with a ₹9 crore net collection in India on its opening day (Tuesday), benefitting from the Diwali festivities. The second day saw only a 14% dip, as the film earned ₹7.75 crore, showing a positive trend for a mid-budget romantic drama.
On Thursday (Day 3), the film collected another ₹6 crore, bringing its three-day total to ₹22.75 crore at the domestic box office. The decline of just over 22% from the previous day highlights the movie’s stable performance across key circuits, especially in Tier-2 and Tier-3 cities.
Holding Its Ground Against Thamma
Releasing alongside Ayushmann Khurrana and Rashmika Mandanna’s Thamma, Ek Deewane Ki Deewaniyat has managed to hold its own despite facing stiff competition. While Thamma enjoyed a wider release and bigger marketing push, it witnessed a sharper fall — 33% on Thursday alone — compared to Ek Deewane Ki Deewaniyat’s 22% dip.
Cumulatively, Harshvardhan and Sonam’s film has seen a total decline of around 33% from Tuesday to Thursday, whereas Thamma’s collections have almost halved in the same period, proving that Ek Deewane Ki Deewaniyat is resonating better with its target audience during weekdays.
Word-of-Mouth and Tier-2 Appeal
Though the film received mixed to lukewarm reviews from critics, the audience response has been far more encouraging — particularly in smaller towns and non-metro regions. The melodramatic storytelling, emotional dialogues, and music-driven narrative seem to have struck a chord with viewers who prefer traditional Bollywood romance and intensity.
This positive word-of-mouth has helped sustain footfalls despite the post-holiday slowdown, keeping occupancy levels stable in single-screen theatres.
The Road Ahead: Weekend Crucial for Growth
With a production budget of ₹25 crore, Ek Deewane Ki Deewaniyat doesn’t carry the pressure of massive expectations. However, the upcoming weekend collections will determine whether the film can transition from a modest success to a solid hit.
Trade experts predict that if the movie sees even a 25–30% jump over the weekend, it could comfortably cross the ₹50 crore net mark by Sunday, signaling a profitable outcome for the makers. The next two days, therefore, are pivotal in shaping the film’s overall trajectory.
Cast, Crew, and Performances
The film stars Harshvardhan Rane and Sonam Bajwa in lead roles, delivering passionate performances that have been widely appreciated by fans. Supporting them are Shaad Randhawa, Sachin Khedekar, and Ananth Narayan Mahadevan, who bring gravitas to the ensemble cast.
Director Milap Zaveri, known for his flair for high-voltage drama and emotional dialogue, has once again crafted a film that appeals to audiences seeking old-school romance wrapped in modern aesthetics. His direction, combined with a soulful soundtrack, has helped Ek Deewane Ki Deewaniyat stand out amid a crowd of post-Diwali releases.
Final Outlook: A Promising Run for a Mid-Budget Film
While Ek Deewane Ki Deewaniyat may not be a blockbuster in the making, its steady performance, strong Tier-2 response, and tight control over drops mark it as one of the more consistent performers of the festive season.
If the film continues this momentum into the weekend, it could surpass expectations and emerge as a sleeper hit, reaffirming that genuine emotion and star chemistry can still draw crowds to theatres in an era dominated by high-budget spectacles.
As it stands, Milap Zaveri’s romantic drama has delivered what few expected — a quietly successful Diwali release that’s winning hearts one screening at a time.
