The first poster of Shah Rukh Khan starrer Happy New Year, a musical heist, was launched Jan 2 on the film's social media pages - Twitter and Facebook.
The poster is first being sent to all fans and fan clubs on the social media sites as gratification for their support.
Also starring Deepika Padukone, Boman Irani, Abhishek Bachchan, Sonu Sood and Vivaan Shah, the film is being directed by Farah Khan and produced by Red Chillies Entertainment Pvt Ltd.
The film's social media platforms have been very active and their first topic 'wacky wishes' has been trending on Twitter.
A huge social media campaign has been set around the launch of the first poster of the film and the lead actors are actively participating in the campaign for the first poster launch.