Google's Greatest Technological Acquisitions
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Google's Greatest Technological Acquisitions
Technology giant Google company is longer just your preferred search engine, and the following acquisitions show Google's business expansion -
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Looker
Looker is a software company that markets a data exploration and discovery business intelligence platform. It was acquired by Google for $2.9 billion this year.
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HTC R&D
In 2017, Google broke the bank as it bought HTC Mobile Phone's research and development team for an amount of $1.1 billion to pave way for Google Pixel Phones.
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DeepMind
In 2014, Google bought DeepMind for $500 billion which has lead to access to more cutting-edge research to Google products and infrastructure used by millions of people.
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Nest Labs
Acquisition of Nest Labs lead Google to form Google Nest- a brand to market smart home products including smart speakers, smart displays, streaming devices, thermostats, smoke detectors, and security systems including smart doorbells, cameras, and smart locks. The deal cost Google $3.2 billion
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Waze
Waze is a GPS navigation software app which provides turn-by-turn navigation information and user-submitted travel times and route details. Google acquired it in 2013 for $15 billion.
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Motorola
In 2011, Google acquired Motorola's cell phone division for $12.5 million.
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ITA Software
Developed by Jeremy Wertheimer, a computer scientist from MIT, ITA is a travel industry software acquired by Google in 2011 for $700 million.
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AdMob
Cellular advertising company AdMob came into the hands of Google in 2009 for $750 million.
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Double Click Feature
Practically at the heart of every internet advertisement, Double Click became a part of the Google camp for a hefty sum of $3.1 billion in the year 2007.
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YouTube
Video-sharing platform YouTube, which started in 2005 was sold for $1.65 billion the very next year.
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Android OS
Google also owns the largest operating system on cellphones, Andriod OS which it brought in 2005 for $50 million.
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Fitbit
Fibit, an American company making activity trackers, wireless-enabled wearable technology devices was brought by Google for $2.billion.