A new research has revealed that women love to look at other women's big boobs just as often as men do.

For the study, conducted on 36 men and 29 women, participants were asked to look at images of ten young women, the Daily Star reported.

One pic showed a girl as she was in real life, while another was photoshopped to make her look more voluptuous, and a third was retouched to look more petite.

When asked to focus on appearance, the men and women equally zoned in on the areas of the enhanced parts of the body, especially the waists and chests, Dr Sarah Gervais, author of the study, said.

Gervais added that participants spent more time looking at enhanced body parts than at faces.