Recently, the global sporting brand Nike has dropped an ad and came up with an amazing new advertisement, titled with a tagline "You can't stop sport. Because you can't stop us." This new advertisement addresses the issues of equality, racism, and the ongoing COVID-19 pandemic. Check out the ad here:
Nothing can stop what we can do together. You can’t stop sport. Because #YouCantStopUs.
— Nike (@Nike) July 30, 2020
Join Us | https://t.co/fQUWzDVH3q pic.twitter.com/YAig7FIL6G
This awe-inspiring advertisement was shot using a split-screen frame showing 36 pairs of athletes and a perfect transition from one sport to another. Nike has researched more than 4,000 pieces of footage for the video and shared montage highlights of athletes around the world with 24 sports and 53 athletes featured. In a short glimpse of advertisement, the apparel company also features the Indian women's cricket team.
With the stunning voiceover delivered by Megan Rapinoe, this '1 minute 30second' time period ad galvanized and touches all the right notes and highlights the true power of sports.
The advertisement is created by Wieden + Kennedy Portland's team who merges 72 sports actions together and amalgamates actions in brilliant editing. The video features Megan Rapinoe, Serena Williams, Lebron James, Naomi Osaka, Eliud Kipchoge, Caster Semenya, Cristiano Ronaldo, Giannis Antetokounmpo, Serena Williams, Colin Kaepernick, Kylian Mbappe and more. Meanwhile, the ad video has already gained 24.9 million views on Twitter with immense popularity.