On April 1, popular Chinese smartphone maker Xiaomi unveiled its new logo and surprisingly, it is similar to its old logo, just with a minor change. As earlier, the logo was square orange and now, it has been slightly rounded around the edges. With barely any different from the old one, the new logo has become a joke for the Twitterati.

When the logo was launched, everyone thought of an April Fool prank but when Xiaomi calls it its organic philosophy along with the design concept of 'Alive', they get to know that the company is serious about the new logo. The new logo is by Kenya HARA, a professor of Musashino Art University who is also the president of Nippon Design Centre.

In the press release, Xiaomi officials explained how the designer managed to create this logo from scratch, "Adopting a softer, rounder contour on the corners of the previously squared logo, along with redesigned MI typography, the new logo is now more aesthetically pleasing. Corporate colour remains orange to continue to convey the liveliness and youthfulness of Xiaomi. Black and silver will also be used as supplemental colours to accommodate high-end product line applications."

They further added, "For getting the edges right, Kenya HARA has made use of a 'superellipse' mathematical formula while creating the logo. While there are infinite options between a square and a perfect circle, the designer achieved a visually optimal dynamic balance by adjusting the variables in the formula. Using n=3 struck the perfect balance between a square and a circle, epitomizing the core aspect of "Alive", resulting in the brand new Xiaomi logo we see now. Compared with a right-angled object, a circle is a shape that is more agile, which is the perfect representation of Xiaomi's flexibility, relentlessness and will to move forward."

Although, netizens have their own reactions towards the new logo of Xiaomi and have to say that they are truly hilarious. Check out some rib-tickling memes here -

Xiaomi's new logo... designed by the world-renowned designer Kenya HARA, infused with philosophical thinking.

I think they need a refund. pic.twitter.com/P9KuBqmPGy

— Stu (@StusReviewsUK) March 30, 2021

Xiaomi new and old logo be like-#Xiaomi #Logo pic.twitter.com/IeGBy3Lq0z

— Naman Jain (@namanbhulawat) March 30, 2021

Xiaomi changed their logo 😂
.
.#Xiaomi #XiaomiNewLaunch #XiaomiMegaLaunch #XiaomiMi11Pro pic.twitter.com/1tfDZ8cC0L

— Info Feeders (@Info_Feeders) March 30, 2021

Chinese mobile phone giant Xiaomi has just unveiled its new logo, which took a famous Japanese designer three years.

(The original is the square and the new one is the one with rounded corners) pic.twitter.com/wXcDrEVObr

— Chris Derps (@ChrisDerps) March 30, 2021

More about Xiaomi, it is a Chinese multinational electronics company founded in April 2010 and headquartered in Beijing. Xiaomi makes and invests in smartphones, mobile apps, laptops, home appliances, bags, shoes, consumer electronics, and many other products. Xiaomi released its first smartphone in August 2011 and rapidly gained market share in China to become the country's largest smartphone company in 2014. Well, on 25 February 2021, Xiaomi unveiled Redmi K40 Pro+ with 108 MP camera and Snapdragon 888 chipset, K40 Pro and K40 follow. On 30 March 2021, Xiaomi announced that they will invest $10 Billion in a new electric vehicle for the next ten years.