Imagine what it’s like to forget how to do what you’ve always done. Imagine not remembering where you parked your car, or worse still, not remembering who your wife or husband is. It’s a terrible feeling which creates a lot of anxiety, confusion & frustration. To raise awareness of Alzheimer’s signs and stages, Colenso BDDO Auckland have brought to life the way that Alzheimer’s works, through a series of Candid Camera style tv ads.